June Weekend Events Boost Regional Tourism But Hotel Occupancy Rate Trails Some Peer Destinations

Gains in overnight weekend stays offset by midweek declines

Recent data shows the region’s hotel occupancy lags behind other peer markets like Virginia Beach despite recent successful summer events like the Williamsburg Whiskey & Wine Weekend. (Image Courtesy Visit Williamsburg)

Recent data provided by a local tourism promotion organization spannig a two-week period from June 15 to June 28, 2025, indicates that t…