Williamsburg Independent

Williamsburg Independent

Is Coke the G.O.A.T. for Williamsburg sports venue? Or is Pepsi Next?

“Pouring Rights” competition heats up for regionally-funded Greater Williamsburg Sports and Entertainment center

Williamsburg Independent
Feb 12, 2026
∙ Paid
can of soda dunking basketball
The Historic Triangle Recreational Facilities Authority (HTRFA) met February 11, 2026, to receive updates on the Greater Williamsburg Sports and Entertainment Center (GWSEC) ahead of its August opening. The meeting included a closed session to discuss exclusive beverage agreements that could generate significant revenue for the facility. These types of agreements face criticism from health advocates for commercializing public spaces and promoting sugary drinks to children. (AI generated image)

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