BIZ BRIEF: Williamsburg’s Whiskey & Wine Weekend Pours Business Into Local Economy
Annual summer event gives visitors and locals a shot to explore unique libations
WILLIAMSBURG, VA — With the return of Williamsburg Whiskey & Wine Weekend from June 27–29, 2025, the city is once again raising a glass to the powerful intersection of tourism and economic development. The annual event—billed as a “premier summer celebration” in the heart of historic Williamsburg—is more than a showcase of spirits and culture. For local businesses, it’s a significant source of revenue, exposure, and long-term customer growth.
The event is produced by AVAdventure Productions, a key creative partner for the City of Williamsburg. Known for staging community-focused festivals, AVAdventure also produces events like the Last Word Comedy Festival, the Ampersand International Arts Festival, BurgQuest, and the Virginia Cat Festival.
The weekend centers around the Williamsburg Whiskey & Wine Pass, a digital ticket that gives attendees access to tastings, classes, and exclusive promotions. Guests …
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